Hakka Lei Cha: The Hidden Beauty
Role
Concept Development, Art Direction & Visual Design
Inspired by the Japanese aesthetics of 侘寂 (wabi-sabi), I delved into the concept of uncovering hidden beauty in the often-overlooked details of daily life. Centered on Hakka Lei Cha, I incorporated mortar groove patterns and pestle grinding paths to craft a unique visual design that reflects tradition and subtlety.