Jianguo Holiday Flower Market

The Jianguo Holiday Flower Market, situated beneath the Jianguo South Road Viaduct in Taipei, covers over 8,000 square meters and features over 200 vendors. Since its establishment in 1982, the market has served dual purposes: functioning as a weekday parking lot and transforming into a bustling flower market on holidays. Using the keywords “under the bridge,” “holiday,” and “secret base” to establish a brand identity for Taipei’s Jianguo Holiday Flower Market, expecting visitors to come here to enjoy the leisure and gain fond memories.